The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy. There’s nothing new about this concept, of course-think of the different grades of fuel at any gas station and the varying packages marketed by cable TV providers, to name just two examples-yet many companies and industries have failed to embrace it. A multitiered offering can use a stripped-down product (the “Good” option) to attract new customers, the existing product (“Better”) to keep current customers happy, and a feature-laden premium version (“Best”) to increase spending by customers who want more. Summary.Ĭompanies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |